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The Akkeri Podcast - Episode #12
February 28th, 2025
Growth Through Struggle with Matthew Efford

Personal struggles are often the best opportunities for personal growth, but only if we choose to put in the work.

Matthew Efford is a firefighter, business owner, real estate agent, and father who has found immense personal growth through struggle, and he shares openly about his journey on this episode.

From persistent bullying as a child and suicidal ideation to an ADHD diagnosis as an adult and ongoing counselling, Matthew has committed himself to growing in self-understanding and maturity as he looks for ways to help others do the same.

We talk about how he was bullied as a child and why he became suicidal at one point, how he navigated an ADHD diagnosis as an adult, what he does to process the often traumatic experiences that he has as a firefighter, the challenges he’s experienced in business and yes, how he attended coffee school in Portland but now relies on Keurig for his caffeine fix.

This one’s about the personal discovery that often comes through personal struggles and I hope it inspires you on your own journey towards self-understanding and personal growth.

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